Fellow boaters. In this time of drought, I was hoping you could help a homey out. I'm taking a statistics class, and my team and I are working on an 8 week project on collecting and analyzing data. It's a business class and I have chosen outdoor sports as our "target market." We've come up with a series of questions and I would like you guys to answer them. If you don't want to post the answers, you can email them to me at [mail address protected from spambots with javascript]

I'm posting this survey on many outdoor sports forums.

Thank you so much. If you like, I can post the results here. It could be interesting.

Here are the questions:

1. How old are you?
A. 0-18
B. 19-30
C. 31-45
D. 45- Up

2. What is your gender?
A. M
B. F

3. What city and state do you live in?


4. What outdoor activities do you participate in?


5. When purchasing sporting goods what is MORE important; price or quality?
A. Price
B. Quality

6. Do you participate in water sports?
A. Yes
B. No

If yes, please state:


7. Where do you look first to but equipment?
A. Online
B. Local store
C. Catalog
D. Ebay/Craig’s list


8. Where did you make your last equipment purchase?
A. Online
B. Local store
C. Catalog
D. Ebay/Craig’s list


9. How likely are you to participate in a new recreational activity?
A. Very (I’m always looking for something new)
B. A little (my time is short so it would really have to grab me)
C. None ( I’m a hard core WHATEVER and don’t care to do anything else)



10. Do you cross train? If so, how?




11. How much are you willing to pay to get into a new outdoor sport?
A. Whatever it takes
B. $100-500
C. $500-1000
D. 1000-1500+


12. Who are your favorite athletes in the sport you most participate in?


13. Name an advertisement that caught your attention recently. (Online, TV, magazine) Please state why.


14. What do you feel is the most effective form of marketing?
A. Mass media (radio, television)
B. industry magazine
C. Word of mouth
D. Online (google ads, Myspace banners)


15. Outside of your primary sport, what other outdoor sports do you participate in?


16. Would you buy sporting good equipment before trying it out first?
A. Yes
B. No
C. Depends on price


17. How much would you spend on something without trying it out first?
A. $100-500
B. $500-1000
C. 1000-1500
D. Whatever it takes

18. How important is the esthetic design of the product? ( graphics, logos, colors)
A. Very important
B. Important
C. Average
D. I don’t care about these things


19. Do celebrity endorsements affect the product you buy?
A. Yes
B. No

Thank you. thank you. thank you.

1. B.
2. A.
3. Cape Town, South Africa. So I'm hoping you still want the results even though I'm not in the USA.
4. Whitewater kayaking, surf kayaking, hiking, camping, photography, fly fishing, windsurfing.
5. B.
6. A.
7. A.
8. A.(but usually a local store, so B )
9. B.(I do quite a few different things already and am quite happy with them...)
10. Yes. See answer to question 4. Most of them are pretty physical. Otherwise some gym at home.
11. A.
12. Kayaking: Too many to mention, there are so many great people out there.
Windsurfing: Robby Naish, Josh Stone, Jason Polakow, Anders Bringdal.
13. Online. Something on Facebook probably, or maybe even Playak. I don't watch much tv at all.
14. B. Although C might be too. Pretty close.
15. See answer to question 4.
16. A.
17. D.
18. C. maybe B, depends on what it is.
19. B. Hell no.

Hope that helps...

1. B (ooh, just barely got in)
2. B
3. Missoula, MT
4. kayaking, climbing, hiking/backpacking, running, road biking, mountaineering...
5. B
6. A--kayaking
7. B
8. B
9. B--I'm with Adrian on this--so many things to do, so little time--gotta stick with what I'm doing
10. Yes--depends on what sport I'm cross-training for. A lot of my activities act as cross-training for each other, but outside of those, I also swim, dance, do yoga and Pilates and lift (mainly for smaller muscles groups such as rotator cuff, etc.)
11. A
12. Lynn Hill, Didier Berthod (climbing)
13. I can think of several ads that have caught my attention lately in magazines, but they aren't effective b/c I don't remember what the ads were for Special coloring to an ad has caught my eye and interesting bodies in interesting positions...Hmm...that could be taken the wrong way --I'm referring to yoga poses specifically...ahem..moving on...
14. C
15. isn't this a bit like number 4?
16. A
17. C
18. B--as much as I hate to admit it
19. B--no way, no how
Sounds like an interesting project!

1. A
2. B
3. Dublin , Ireland!!
4. Kayaking, Camping , Hiking , Sailing
5. B
6. A
7. A/B (Nearest store online.)
8. A (LOcal stores a trek away)
9. B
10. Nope
11. A
12. Our junior team in Ireland because they're my friends!
13. Local Rodeo! Because its a great place to learn stuff from your friends and its great craic!
14. C ( I buy most my gear bacause of other paddlers advice and I have proof they are good quality etc)
15. Kayaking, Camping , Hiking , Sailing , Hockey
16. Not usuallly
17. A
18. B (I'm a girl! Pink , Pink and more Pink!)
19. B (Not really.)

1. A
2. M
3. Weyers Cave, Virginia
4. Kayaking, Rafting, Freeride mountain biking, hiking, spelunking, Fishing, and camping...
5. B
6. A Kayaking, rafting
7. A
8. B
9. A
10. Yes; I train by breaking rocks in the hot sun and digging ditches
11. A
12. ... All the chilluns that kayak
13. the words: Gauley Fest '08
14. C
15. Local Politics
16. B
17. I never buy things without a demo first
18. D
19. B

1. B
2. A
3. Spokane, WA
4. Kayaking, hiking, climbing, biking, snowboarding, camping
5. B
6. A
7. A - So I can research the product then follow with, D to see if I can find a deal, then B to continue the search
8. D
9. A
10. Yes, my own routine at home utilizing free weights, a tension band, and workout ball
11. B(for now)
12. The Local ones
13. An ad for Pawz hand paddles.. the guy was going over a waterfall with hand paddles, that's kinda cool
14. C
15. Same as answer to 4
16. Depends on the equipment and how it will be used, like if it's boots or a new kayak, or if it's just a helmet liner or new gloves. but for all intents and purposes - C
17. A
18. C
19. B

Your welcome. good luck