Capitalizing on more than 14 years of publishing experience, Recreation Publishing Inc. (RPI) today announced the launch of Paddling Life, a lush, new, cutting-edge magazine for kayakers, rafters, and canoeists aimed at growing the paddlesports market.

Published by industry veteran Eugene Buchanan, the title will headline a suite of new magazines, as well as a dynamic new Web site dedicated to growing the sport and celebrating the paddling lifestyle. “I love this sport and industry too much to sway too far from my passion,” says Buchanan, a member of New York’s prestigious Explorer’s Club. “Paddling Life will mirror surf, skate, and snow publications that brought their sports to the pinnacle of pop-culture awareness, with flavorful stories and great photography.”

Paddling Life will be printed five times per year, beginning with a Gear Guide issue and followed by issues for each season (Spring, Summer, Fall, and Winter). The company also plans to unveil a new magazine titled Whitewater Life twice a year, as well as a trade magazine for the industry that will be published quarterly. Paddlers and sponsors can also look for an interactive road tour to be launched spring 2007, as well as a televised invitational paddling competition to be held in the magazine’s hometown of Steamboat Springs on the Yampa River in May 2007.

“The magazine’s mission, and that of Recreation Publishing Inc., is to grow the paddlesports community and industry, sell the stoke that got us all hooked on paddling, and expose as many people as possible to our vibrant paddling lifestyle,” says Buchanan. Look for the premier issue of Paddling Life, the Ultimate Paddlesports Gear Guide, to be released in February 2007.



About the founder - Eugene Buchanan is a former ski patroller, kayak instructor, and sea kayak/raft guide. He has written for the New York Times, Men's Journal, Sports Afield, Outside, National Geographic Adventure, Adventure Journal, Ski, Powder, Bike and other national publications. With his passion for traveling, writing, and paddling taking him to more than 30 countries, he also has several first descents to his credit. Fulcrum Publishing will publish his first book, Brothers on the Bashkaus, spring 2007.