Werner Paddles has announced the introduction of the most comprehensive retail training program in the paddle sports industry. The G.U.I.D.E. clinic format takes retail associates through the process of fitting a consumer with the perfect fitting paddle. The G.U.I.D.E. acronym streamlines the sales process and simplifies the Werner line.

G - Get to know Werner and your stores place in the paddlesports community.
U - Ultimate Paddle Performance; Werner’s unique features and benefits.
I - Use instructional techniques in the sales process.
D - Filter information and making a purchasing decision.
E - You are now an expert in fitting paddles.

The new clinic format takes advantage of Werner’s Prescription Pads, a piece of collateral which walks the customer and associate step by step through the paddle fitting process. “When the information is complete, a single customized paddle choice is presented to the customer. All of this leads to so the cash register by making the sales process more efficient and removing the guess work of fitting someone for a paddle.” says Jim Miller, Werner’s Marketing Manager. The clinic information is reinforced by engaging the retail associates and uses skills practice to drive the message home. Additionally, there is a train the trainer component so retailers can take advantage of the program in the absence of a Werner associate.

“We all know how important it is to have well trained staff. This new training program and our Prescription for the Perfect Fitting Paddle collateral are already moving the needle at retail. We have made training that much easier by building a comprehensive program just for our dealers,” says Jim Miller.

Werner Paddles is the leading manufacturer of high quality kayak, canoe, and stand up paddles, operating near the banks of the Skykomish River in Sultan, WA. For more information call 800.275.3311 or visit Werner at www.wernerpaddles.com